So, you’re thinking about opening a medical marijuana business? Currently, there are twenty-three states and Washington, D.C. that allow the use of medical marijuana. If you are lucky enough to live in one of these places, you have the opportunity to start your own medical marijuana business!
Whether you decide to open a medical marijuana dispensary, medical marijuana delivery service, or both, the advertising points discussed in this post will apply to all.
Come up with a catchy name for your business. Something that is easy to remember and makes your company stand out from the rest.
For example, Speed Weed is a medical marijuana delivery service out in California. There is also a medical marijuana dispensary called The Green Cross. Be creative!
Repeat business is key in your medical marijuana business. Your name is going to always be associated with your product, so it is important to choose carefully when decided on a name for your business.
Be sure to go through the proper channels to ensure no other business is already using the name you choose, and that it is available and legal to use for your medical marijuana business.
Will you have a website for your business? In this day and age, most of your customers will use the Internet to search for medical marijuana businesses. They will Google search things like, “medical marijuana”, “marijuana dispensary”, “medical marijuana delivery”, etc. so it is best to have a website for your weed business to stay with or ahead of your competition.
A website is a great way to showcase your marijuana products. Include pictures and descriptions of the different strains you offer, and the benefits of each one. People like to be informed when they spend money. It isn’t any different when it comes to shopping for pot.
If you plan to offer edibles, include a menu of your delicious weed treats. Adding images here is a big plus.
When it comes to design, you don’t have to spend a ton of money building the flashiest, most complex weed website the world has ever seen. Just make sure your site looks clean and professional. It should be easy to navigate. Keep it up-to-date.
Your contact information should be easy to find, and preferably listed in several places on the site. If you have a marijuana dispensary, remember to include your address.
Consider adding a blog. Blogs are a great way to keep your clients or potential clients informed on the happenings of your business and the medical marijuana world.
Social media is one of the biggest, most impactful tools when it comes to advertising for small businesses. It is a great way for potential and current customers to interact with you. It is extremely cost effective, and can help spread the word about your medical marijuana business to many people in a short amount of time.
Consider building a Facebook page for your marijuana business. In addition to listing information about your business (including a link to your website), you can post interesting or fun facts about medical marijuana.
Post updates about your products, or ask for feedback on various marijuana topics to get interaction on your page. People can share your page with other Facebook users who share an interest in marijuana, which will help your medical marijuana business gain exposure and new customers.
Other social outlets like Twitter, Instagram, and Pinterest also have tremendous potential when used properly.
Tweet and retweet using hashtags that are trending to get your message out to as many people as possible.
Post pictures of your products on Instagram, and encourage your clients to do the same, using a specific hashtag and of course, tagging your business in it.
Pin recipes for edibles and other marijuana DIY ideas on Pinterest. Be sure to link the pins back to your website.
These tips will get you off to a good start in advertising your new medical marijuana business. Good luck in your new venture!